ADBC

ADBC is a Copenhagen-based cultural consultancy that organizes festivals not to miss. They do events, campaigns, consulting, and publications within culture, history, nature, and science. ADBC is behind the Bloom Festival, Summer Bloom, and the Golden Days Festival – all held in Copenhagen.

In developing of ADBC’s identity, we had two main goals. First of all to create a humble identity that makes room for their many diverse sub brands, and secondly to match their playful and expressive tone of voice.

We stripped the brand to the bone and made the words the sole distinction – leaving space for their expressive texts. This resulted in a distinctive black-and-white brand carried by the typeface and the oversized logo representing the importance of the words.