Advantage Investment Partners

Advantage Investment Partners facilitates investment clubs for a community of investors and leading fund managers, ensuring they gain access to funds they would not have as individual investors and achieve attractive terms.

The company approached Studio C because they wanted a modern identity design that reflects who they are and communicates the value they create for their customers and partners.

We developed a logo that combines the "A" and "I" from "Advantage" and "Investment" to create an "A" with a plus inside. The plus represents the idea that more investor-favorable models and higher returns on investments can be achieved through collaboration and communities.

We also conducted a photo shoot to ensure a catalogue of employee images reflecting the company's culture and competencies, and we developed a new website that gives Advantage Investment Partners a user-friendly and scalable digital platform.