Designer F%rum

Dealing with quality branded products, Designer Forum is the strongest and most established design outlet in Denmark. Once a year, dealers, stores and brands gather at Forum in Copenhagen to sell collections, unique samples and residual items that have been in stores over the previous year. All items are sold at large discounts during the two to three days of the fair. The visual identity leans towards the sales aesthetic by actively using the percent character in the communication to indicate a reduction in prices. Designer Forum actively uses the percent character to replace other letters in both the logo and the communication around the fair, thereby rapidly and accurately communicating the core of the brand and the business.