K7

K7 is a nationwide initiative that gives young people from 18 to 27 free access to cultural institutions for one week in September in Copenhagen. Golden Days joined forces with 111 museums, art galleries and cultural institutions in the initiative that resulted in more than 10,000 participants during the campaign week.

We designed the logo for K7 as a transparent stamp referencing old-school ink stamps used by nightclubs, concerts, festivals and more. The colour is bright and the typography bold, to make it pop with a young target audience.